Raphaela Pichler is a well-known photographer and artist best known for her compelling project "Currency," which led to her being nominated by the Swiss Photo Academy for "Photographer of the Year" in 2019.
She creates concepts and campaigns for major clients in the jewelry, beauty, and fashion industries thanks to her expertise in commercial photography. Numerous celebrities and personalities have chosen Raphaela to take their photos because of her ability to capture the unique beauty of her clients and create sincere connections.
She is the Co-Founder of House of Change, a competence center devoted to innovation and change. She provides consulting and coaching services through this platform to businesses and individuals, using artistic methodologies to help them get through transitional periods.
The House of Change places a strong emphasis on investigation and discovery, utilizing creativity to spur innovation and resolve challenging issues.
Along with her business partner Marisa Burn, she engages audiences as a speaker and lecturer, teaching them about the current zeitgeist and the crucial role that human skills play in a digital world.
Currently pursuing a Masters Degree in "Digital Ideation" at HSLU, Raphaela is directing her studies towards the topics of digital experience, atmosphere, and AI image generation. Her thesis delves into the concept of self-representation and self-perception in relation to synthetic representations of the self.
She questions the significance of an individual's image and personality when it is no longer conveyed through a direct reflection of their physical form, but rather assembled from past, existing images at will.
By challenging the traditional notion of photography as the ultimate truth and reflection of reality, Raphaela's work pushes the boundaries of artistic expression and explores the evolving nature of human identity in the digital age.
Her Clients involve brands such as:
Beyer Chronometrie / Bilanz / Bongenie Grieder / BOSS / Coop / ewz / FILA / First Magazine / Friday Magazine / Giardina / GLAMOUR / Holy Fashion Group / Jelmoli / JOOP! / Maison Gassmann / Meister Schmuck / Migros / Modissa / Mondaine watch / NZZ am Sonntag / Panerai / Samsung / Schweizer Illustrierte / Skoda / Swisscom / Z-Magazine /
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